Markup Calculator
Calculate selling price from cost, find your markup percentage, or reverse-calculate the cost. Essential for pricing products and understanding your margins.
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%
Selling Price
$75.00
Profit $25.00
Margin 33.33%
Markup vs Margin: A 50.00% markup = 33.33% margin.
Markup uses cost as base; margin uses selling price as base.
Markup vs. Margin Reference Table
Markup and margin are often confused. Use this table to convert between the two.
| Markup % (on cost) | Margin % (on price) | On $100 cost selling price |
|---|---|---|
| 10% | 9.09% | $110.00 |
| 20% | 16.67% | $120.00 |
| 25% | 20.00% | $125.00 |
| 33.3% | 25.00% | $133.30 |
| 50% | 33.33% | $150.00 |
| 75% | 42.86% | $175.00 |
| 100% | 50.00% | $200.00 |
| 200% | 66.67% | $300.00 |
Frequently Asked Questions
What is markup? ▼
Markup is the percentage added to the cost price to arrive at the selling price. It is calculated as (Selling Price − Cost) ÷ Cost × 100.
What is the difference between markup and margin? ▼
Markup uses cost as the base (profit ÷ cost). Margin uses selling price as the base (profit ÷ selling price). A 50% markup equals a 33.33% margin.
How do I calculate a 50% markup on $100? ▼
$100 × (1 + 50/100) = $100 × 1.50 = $150 selling price. Profit = $50.
What markup gives a 50% margin? ▼
To achieve a 50% margin, you need a 100% markup (double the cost).
Why is markup always higher than margin? ▼
Because markup divides by the smaller number (cost), while margin divides by the larger number (selling price), always resulting in a higher percentage for the same profit.