Markup Calculator

Calculate selling price from cost, find your markup percentage, or reverse-calculate the cost. Essential for pricing products and understanding your margins.

Cost Price

Markup

Selling Price

$75.00

Profit $25.00

Margin 33.33%

Markup vs Margin: A 50.00% markup = 33.33% margin. Markup uses cost as base; margin uses selling price as base.

Markup vs. Margin Reference Table

Markup and margin are often confused. Use this table to convert between the two.

Markup % (on cost)	Margin % (on price)	On $100 cost selling price
10%	9.09%	$110.00
20%	16.67%	$120.00
25%	20.00%	$125.00
33.3%	25.00%	$133.30
50%	33.33%	$150.00
75%	42.86%	$175.00
100%	50.00%	$200.00
200%	66.67%	$300.00

Frequently Asked Questions

What is markup? ▼

Markup is the percentage added to the cost price to arrive at the selling price. It is calculated as (Selling Price − Cost) ÷ Cost × 100.

What is the difference between markup and margin? ▼

Markup uses cost as the base (profit ÷ cost). Margin uses selling price as the base (profit ÷ selling price). A 50% markup equals a 33.33% margin.

How do I calculate a 50% markup on $100? ▼

$100 × (1 + 50/100) = $100 × 1.50 = $150 selling price. Profit = $50.

What markup gives a 50% margin? ▼

To achieve a 50% margin, you need a 100% markup (double the cost).

Why is markup always higher than margin? ▼

Because markup divides by the smaller number (cost), while margin divides by the larger number (selling price), always resulting in a higher percentage for the same profit.

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